Supercheap Auto partners with Motor Culture Australia to drive connection in Australia’s car community
Motor Culture Australia is super excited to announce a partnership with one of the nation’s largest automotive specialty retailers, Supercheap Auto. This collaboration aims to deepen connections within Australia’s vibrant car community, bringing a new level of accessibility, value, and engagement to car enthusiasts across the country. By combining Supercheap Auto’s extensive retail expertise and event presence with Motor Culture Australia’s dedication to fostering a diverse motoring community, this partnership is set to begin a new era for Australia’s car community.
In line with Supercheap Auto’s goal to “inspire Australians to live their passion,” this partnership will provide Motor Culture and Supercheap Auto members alike access to a series of exclusive events, collaborative initiatives, and educational content tailored to Australia’s growing diverse motoring culture. From supporting innovative builds and unique shopping experiences to participating in Australia’s best car events, the partnership will empower car lovers to explore and celebrate their passion for vehicles.
“We’re thrilled to join forces with Motor Culture Australia, the most diverse car culture community in Australia,” said Andre Korte, Supercheap Auto’s General Manager for eCommerce and Marketing. “At Supercheap Auto, we believe that car culture is more than just vehicles; it’s about the community and shared experiences. Our partnership with Motor Culture is all about strengthening that sense of connection by creating engaging and memorable events for enthusiasts, as well as offering valuable insights through education and access to industry-leading products and support.”
As part of this collaboration, Supercheap Auto will take on an active role within Motor Culture Australia’s event calendar, providing Supercheap Auto Club members with more touchpoints to explore and participate in exclusive events, all while connecting with fellow enthusiasts. Motor Culture Members will also have the opportunity to access exclusive deals and engage directly with Supercheap Auto’s wide range of brands.
Motor Culture Australia’s Maria Braun expressed her enthusiasm for the partnership, stating, “Supercheap Auto is a household name in Australia, and they truly understand the needs and values of our community. Their focus on creating value for their customers aligns perfectly with our vision, and together we’re excited to continue fostering a welcoming and inclusive environment where every Australian with a car finds purpose.”
The partnership will also bring engaging content and product expertise aligned with Supercheap Auto’s mantra, ‘whoever you are, whatever you drive, Make It Super’.
Both organisations are dedicated to supporting Australia’s car community, delivering enriching experiences, connection, and inclusivity to inspire a new era of car culture across the country.
For more information about Motor Culture Australia and upcoming events, head to motorcultureaustralia.com.