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SuperCheap Auto Australia

Group Leadership Team

  • Peter Birtles - Managing Director

    Peter joined Supercheap Auto in 2001 as Chief Financial Officer and was appointed Managing Director in January 2006. Peter is a chartered accountant with over 20 years' experience. Prior to joining Supercheap Auto, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior finance and information technology roles where he ultimately held the position of Head of Finance and Planning. Prior to joining The Boots Company, Peter worked for Coopers & Lybrand.

  • David Ajala- Chief Operating Officer - Supercheap Auto

    David joined the Super Cheap Auto Group in July 2005 as the General Manager of Merchandise before taking on his current role as COO in January 2006. David is responsible for Merchandise, Marketing, Inventory and Retail Operations of the Supercheap Auto business. David has an extensive background in store operations and merchandise in the retail sector. Prior to joining the Super Cheap Auto Group, David held a number of senior management positions with Coles Myer across several states in a career spanning over 20 years. Roles included Regional Store Operations, National Category, National Promotions and National Business Manager.

  • Steve Doyle - Chief Operating Officer - BCF

    Steve joined Supercheap Auto in 2002 as Marketing Manager. He subsequently held the positions of General Manager - Retail and General Manager – Merchandising. In January 2005, following the acquisition of CampMart, Steve was appointed General Manager - CampMart. CampMart was relaunched as BCF in July 2005. Steve was appointed Chief Operating Officer - BCF in January 2006. He is responsible for the merchandising, marketing and retail operations of the BCF business.

  • Gary Carroll – Chief Financial Officer

    Gary joined Supercheap Auto Group in April 2006. He has over 14 years' experience in accounting, treasury and banking areas across a number of industry sectors. He holds an honours degree in Commerce and Law from the University of Queensland, and is a CPA. After commencing his career with Ernst & Young, Gary held senior management positions with companies such as Citibank, Duke Energy and Flight Centre. Gary is responsible for the management of the finance function for the Group.

  • Pam Pugsley - General Manager Retail Operations

    Pam joined Supercheap Auto in November 2004. Pam has 23 years' of retail experience in Coles Myer Limited. Prior to joining Supercheap Auto, Pam was a Regional Manager for Coles Supermarkets and Pick’n’Pay, and previously held positions in Merchandising, Store Development, and State Services Management in a variety of locations across Australia. In 2002, Pam completed a Post Graduate qualification through Deakin University in Melbourne. Pam has the responsibility for the day-to-day operations of our stores and for set up of new stores.

  • Wayne McMahon - Chief Information Officer

    Wayne joined Supercheap Auto Group in 2006. A graduate of Wollongong University, he has over 22 years' experience in all areas of Information Technology. Wayne was previously based in Hong Kong as CIO for Esquel Enterprises Limited and in Singapore as Director Information Technology, Asia Pacific for ModusLink. In total he has over 13 years' experience living and working across Asia, with 11 of those years in the eCommerce enabled Supply Chain industry. Wayne is responsible for process development and information technology across the Group.

  • Robert Dawkins - Group Property Manager

    Robert has 16 years' experience in property management. Prior to joining the Supercheap Auto Group in 2001, Robert was the Property Manager for the Bank of Queensland Limited. Robert's key responsibilities include property and facilities management, property leasing and development, project and contract management and asset acquisition and disposal.

  • Graham Chad – General Manager – Group Logistics

    Prior to joining Supercheap Auto in 2005, Graham spent 19 years with the Masterfoods (Mars) Group in Australia and New Zealand in various senior management roles followed by 5 years in retail general merchandise. He was Chief Logistics Officer for The Warehouse Group, Auckland and spent several years at Woolworths in the Supply Chain Operations Group for grocery distribution. Graham is responsible for the logistics functions that support the Group’s business units incorporating the management of distribution centres, freight and imports.

  • Steve Tewkesbury – General Manager - Overseas Sourcing

    Steve joined Supercheap Auto in 2004 as Supply Chain Manager and in 2006 was appointed as General Manager - Overseas Sourcing. He has in excess of 24 years' experience in sales, marketing and logistics. Prior to joining Supercheap Auto, Steve worked in Global Supply Chain and E-Commerce Strategy for Reckitt & Colman. He holds a degree qualification in E-Commerce from Monash University. Steve is responsible for establishing the Group's overseas sourcing operations including establishing our own direct sourcing operation based in China, negotiating international shipping and co-ordinating China logistics partner services.

  • Sonia La Penna – Group Human Resources Manager

    Sonia joined Supercheap Auto in December 2005 as the Group Human Resources Manager. Together with her tertiary qualifications, Sonia has over 10 years' of Human Resources experience both in Australia and internationally. Prior to joining Supercheap Auto, Sonia commenced her HR career with Franklins Limited and since then has held senior management positions for companies including Brazin Limited, Royal Caribbean Cruise Lines and Sunglass Hut Australasia. Sonia is responsible for Human Resources Management across the Group.

  • David Kelley – Company Secretary

    David joined Supercheap Auto Group in 2005. Prior to this, David held various management and Internal Audit positions at Adelaide Casino, Woolworths Limited and General Motors – Asia/Pacific. David has a Bachelors Degree in Economics from the University of Adelaide and an M.B.A. from the Australian Graduate School of Management. In addition to serving as Company Secretary, David is responsible for the Group’s loss prevention, internal audit, stocktake, risk management and compliance functions.